Creating Content in the Age of AI: Why Your Voice Still Matters

In the age of Artificial Intelligence, how can I write content that is truly mine?

That’s been the source of my creative block these past couple of months.

As someone who writes content for a living — for my own practice, and for the women I want to reach and support — I’ve been sitting with a quiet, persistent question:

What does it mean to write something that is mine in a time when AI can write almost anything?

I won’t pretend I haven’t been intimidated. Watching AI generate insightful, structured, even moving content on topics I used to spend hours thinking through has brought up all sorts of things:

“Is my voice still needed?”

“Is it foolish to spend time writing when a bot can do it faster?”

“Why does the ChatGPT version sound more polished than mine?”“

What even is my USP anymore?”

And of course — I’m a camera-shy writer in the age of reels, so there’s that.

As a content writer, watching AI generate the kind of content that used to be my strength has been… (to say the very least) overwhelming.

But then I began to wonder: what is the value that I can create?

And then it came to me. On a long walk in Odaiba, Japan. In my ovulatory phase when my creativity was at its best...

AI can probably write better than me, but the content is what makes it mine.

The content... The part of me that’s deeply immersed in this work.

The real stories, the client sessions that stay with me, the tears and laughter in workshops, the pauses in session when something clicks in the body — those moments shape my voice in a way no tool ever could.

When I write, I don’t write from a blank page.

I write from lived experience — my own and the ones I’m trusted to hold. That’s what gives my content its heartbeat.

The best content — the kind that moves people, that feels like a quiet exhale or a soft nudge — still comes from somewhere AI can’t reach.

It comes from lived experience.

From conversations that made me pause.

From the pain and power I witness in my clients.

From the work I’ve done in sessions and the insights that emerge in my workshops.

That’s not something you can generate. It has to be lived.

And so I’ve learned to work with AI and content creation, together.

I believe Artificial Intelligence can support content writing, especially for overwhelmed creatives or women juggling multiple roles.

It can structure a post, suggest options, and take the pressure off perfection.

But the essence of the content?

The tone, the timing, the subtle truth-telling that makes someone feel seen?

That comes from you.

It comes from how you process the world.

From the metaphors that naturally come to you.

From the emotional clarity you’ve built over time.

This is the core of authentic content creation.

So it's not AI vs human creativity, rather AI with real content.

AI may help us polish.

But only you can give your content a pulse.

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